POP UP STORES

February 2024

Tuesday 20th from 10.30am to 9pm – from Wednesday 21st to Monday 26th from 10.30am to 8pm

On February 20th, during the first day of Milano Fashion Week dedicated to Women’s Collections, Pence 1979, in collaboration with WHITE, arrives at the Pop-up of 10 Corso Como in Milan.

The pop-up, featuring two windows overlooking Corso Como, will remain open until February, 26th, allowing Pence1979 to showcase its collections and to intercept the countless visitors who arrive daily at the iconic concept store.

Inside the new space, customers, enthusiasts or simply curios people will indeed find the current PE24 line, inspired by the urban contemporaneity of major cities, infused with the multifaceted personalities associated with the brand’s pillar, resulting in a cosmopolitan style with a perfect balance between heritage and modernity.

An exclusive preview of the AI24/25 collection, which portrays urban everyday life with a relaxed style, will also be featured.

The opening of the pop up store is part of Pence1979 development project, aimed at reaching Italian and International consumers by positioning itself at the center of major Italian cities.